Thursday, June 14, 2007
Assignment--Generation Y and Management
Generation Y and Management--Due Monday, June 18
Based on Fortune Magazine article
Answer the following questions:
1. What is the general opinion about Generation Y and its relationship to management in the article?
2. Do you agree or disagree with the main points of the article? Explain why.
3. After considering your answers, what is your own opinion based on your work experience, observations of people on jobs, what you have heard from friends and family, etc.?
Write at least one page, typed, single-spaced.
Based on Fortune Magazine article
Answer the following questions:
1. What is the general opinion about Generation Y and its relationship to management in the article?
2. Do you agree or disagree with the main points of the article? Explain why.
3. After considering your answers, what is your own opinion based on your work experience, observations of people on jobs, what you have heard from friends and family, etc.?
Write at least one page, typed, single-spaced.
Wednesday, June 13, 2007
Final Exam--June 21
The Final Exam will be reviewed in Class on June 20.
The exam will consist of short- answer multiple choice fill in questions.
The exam will consist of short- answer multiple choice fill in questions.
Monday, June 11, 2007
Apple Store Visit--Tuesday, June 12
Meet at Apple Store, 59th Street & Fifth Avenue at 11 a.m.
In Front of Glass Cube on Street Level or at the bottom of
the entrance circular staircase.
The objective will be to observe the store operations and write a report on their management strategies and retail results.
Follow the guidelines below:
1. Read the case history even though it is dated. Focus on the new developments in iTunes, iPod and the June introduction of the exciting new iPhone.
2. Discuss how this new technology has created new opportunities and expanded company profits in digital marketing. Use Internet research on the Apple Corporate web site for news releases and company financial information as well Google, Lexis-Nexis and Findarticles.com for the latest news about the company.
3. Describe the displays at the store and the customer service. Review their customer relationships and how user-friendly the environment is for consumers.
In your observations, what are the demographics of the Apple target market.
4. Does the store reflect the management's business philosophy and strategy? What has been the impact of Steve Jobs' ideas on Apple? How does he reflect the idea of Intellectual Capital?
5. What is your opinion of the success of Apple's management and marketing strategies.
6. Discuss the iPhone product introduction as an example of Apple's business strategy for the future and concept of "What business am I really in?"
6. What are your own predictions for the future of Apple's business.
7. Instant Market Research
At the store, ask customers if they would buy the new Apple iPhone at the suggested price of $499. Or, would they prefer to wait a few years for newer models with lower prices like the Nano iPod compared to the original iPod?
In Front of Glass Cube on Street Level or at the bottom of
the entrance circular staircase.
The objective will be to observe the store operations and write a report on their management strategies and retail results.
Follow the guidelines below:
1. Read the case history even though it is dated. Focus on the new developments in iTunes, iPod and the June introduction of the exciting new iPhone.
2. Discuss how this new technology has created new opportunities and expanded company profits in digital marketing. Use Internet research on the Apple Corporate web site for news releases and company financial information as well Google, Lexis-Nexis and Findarticles.com for the latest news about the company.
3. Describe the displays at the store and the customer service. Review their customer relationships and how user-friendly the environment is for consumers.
In your observations, what are the demographics of the Apple target market.
4. Does the store reflect the management's business philosophy and strategy? What has been the impact of Steve Jobs' ideas on Apple? How does he reflect the idea of Intellectual Capital?
5. What is your opinion of the success of Apple's management and marketing strategies.
6. Discuss the iPhone product introduction as an example of Apple's business strategy for the future and concept of "What business am I really in?"
6. What are your own predictions for the future of Apple's business.
7. Instant Market Research
At the store, ask customers if they would buy the new Apple iPhone at the suggested price of $499. Or, would they prefer to wait a few years for newer models with lower prices like the Nano iPod compared to the original iPod?
Wednesday, May 30, 2007
June Weekly Schedule--Summer Session 1
June 5--6 Review for Midterm Exam
June 7 Midterm Exam
McDonald's Report Due
June 12 Class Trip -- Apple Store at 59th Street & Fifth Avenue
Class will meet at the store
June 14 Apple Computer/iPod Report Due
June 21 Final Exam
Final Report Due--The Disposable American Book Report
June 7 Midterm Exam
McDonald's Report Due
June 12 Class Trip -- Apple Store at 59th Street & Fifth Avenue
Class will meet at the store
June 14 Apple Computer/iPod Report Due
June 21 Final Exam
Final Report Due--The Disposable American Book Report
Global Markets--McDonald's
McDonald's Assignment for Global Management
Due Thursday, June 7
This assignment is a world tour of McDonald's restaurants to underscore how foreign cultures can influence the menus of the world's best known restaurant brand name.
The objective is to visit the web sites of three different McDonald's restaurants in three countries on three different continents (such as Asia, Europe, South America). You can also include Australia (very interesting), Canada, Mexico, Central America and Caribbean countries.
Write several paragraphs about your opinion of the menu, how it reflects the special culture and tastes of the country, and what you think about adding some of the sandwiches to the U.S. menu.
Don't write too much about what's on the menu. It's better to print out the menu and attach it to the report so that I can see what you are writing about.
The report should be typed, double-spaced and about two pages total.
Due Thursday, June 7
This assignment is a world tour of McDonald's restaurants to underscore how foreign cultures can influence the menus of the world's best known restaurant brand name.
The objective is to visit the web sites of three different McDonald's restaurants in three countries on three different continents (such as Asia, Europe, South America). You can also include Australia (very interesting), Canada, Mexico, Central America and Caribbean countries.
Write several paragraphs about your opinion of the menu, how it reflects the special culture and tastes of the country, and what you think about adding some of the sandwiches to the U.S. menu.
Don't write too much about what's on the menu. It's better to print out the menu and attach it to the report so that I can see what you are writing about.
The report should be typed, double-spaced and about two pages total.
Tuesday, May 29, 2007
Glass Ceiling Assignment
Assignment Due Thursday, May 31
Your Textbook describes the "Glass Ceiling" as "an invisible barrier that limits the advancement of women and minorities in some organizations."
Your assignment is to write a brief report about the "Glass Ceiling" (about two pages, typed double-spaced) based on your own research, using Internet sources, including the LIM College library on line ProQuest and Lexis-Nexis. You can put the keyword on Google to find more information. Several excellent news sources are The New York Times, The Wall Street Journal, and Business Week.
Discuss some of the following relevant issues:
1. What are the implications of the "Glass Ceiling" for women seeking to advance and prosper in organizations traditionally dominated by white males?
2. Discuss situations of misunderstandings and/or lack of sensitivity. Refer to any personal experiences that you may have had at work.
3. Review some of the key issues including sexual harassment, pay discrimination and possibly job discrimination by managers who feel women might not stick with a job and leave when they get pregnant.
4. Find an example of a successful career woman who has become the CEO of a major Fortune 500 company. One example is Carly Fiorina, who was the controversial CEO of Hewlett-Packard. Another interesting example is a woman from India, who became CEO of Pepsico, Inc.
Write briefly about their career, and what made them successful. Do you look at them as role models?
Note: These should be women in non-traditional careers. For many years, women have been CEO's in service industries such as advertising, public relations, media, Hollywood, non-profit organizations, health care, universities, etc.
Your Textbook describes the "Glass Ceiling" as "an invisible barrier that limits the advancement of women and minorities in some organizations."
Your assignment is to write a brief report about the "Glass Ceiling" (about two pages, typed double-spaced) based on your own research, using Internet sources, including the LIM College library on line ProQuest and Lexis-Nexis. You can put the keyword on Google to find more information. Several excellent news sources are The New York Times, The Wall Street Journal, and Business Week.
Discuss some of the following relevant issues:
1. What are the implications of the "Glass Ceiling" for women seeking to advance and prosper in organizations traditionally dominated by white males?
2. Discuss situations of misunderstandings and/or lack of sensitivity. Refer to any personal experiences that you may have had at work.
3. Review some of the key issues including sexual harassment, pay discrimination and possibly job discrimination by managers who feel women might not stick with a job and leave when they get pregnant.
4. Find an example of a successful career woman who has become the CEO of a major Fortune 500 company. One example is Carly Fiorina, who was the controversial CEO of Hewlett-Packard. Another interesting example is a woman from India, who became CEO of Pepsico, Inc.
Write briefly about their career, and what made them successful. Do you look at them as role models?
Note: These should be women in non-traditional careers. For many years, women have been CEO's in service industries such as advertising, public relations, media, Hollywood, non-profit organizations, health care, universities, etc.
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