Wednesday, May 30, 2007

Global Markets--McDonald's

McDonald's Assignment for Global Management
Due Thursday, June 7


This assignment is a world tour of McDonald's restaurants to underscore how foreign cultures can influence the menus of the world's best known restaurant brand name.

The objective is to visit the web sites of three different McDonald's restaurants in three countries on three different continents (such as Asia, Europe, South America). You can also include Australia (very interesting), Canada, Mexico, Central America and Caribbean countries.

Write several paragraphs about your opinion of the menu, how it reflects the special culture and tastes of the country, and what you think about adding some of the sandwiches to the U.S. menu.
Don't write too much about what's on the menu. It's better to print out the menu and attach it to the report so that I can see what you are writing about.

The report should be typed, double-spaced and about two pages total.

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